Fresh Cut Flowers
Roses, lilies, tulips, sunflowers, orchids, hydrangeas, and seasonal stems — domestic and imported. The trip-driving anchor of the department and the home of impulse and occasion buys.
Brand Previews · Supermarket Floral Departments
Your Brand.The Right Connections.Real Floral Department Opportunities.
FloralDepartments.com takes start-up and emerging floral brands and gets them introduced to floral buyers, category managers, merchandising teams, and retail decision-makers across North America.
ConnectIntroductions to the right floral buyers & category managers.
ShowcasePut your products in front of decision-makers nationwide.
Gain AccessReach floral departments across national & regional banners.
Grow FasterBuild relationships that drive real retail success.
ExpandTake your brand into new markets & opportunities.
Where new brands integrate
Real opportunities across the floral department.
Most emerging-brand wins in the floral department live in six merchandising formats. Knowing the format shapes the pack, the program, and the placement — from the cut-flower cooler to the garden bench.
Bouquet Programs
Wrapped bouquets, hand-tied designs, seasonal and holiday assortments, sympathy and wedding collections — designer programs built for high velocity and easy gifting.
Indoor Plants
Orchids, succulents, houseplants, tropicals, bonsai, and gift plants — decorative plant programs that capitalize on the booming demand for living-green home décor.
Outdoor Plants & Garden
Annuals, perennials, hanging baskets, herbs, vegetable plants, patio plants, and seasonal color — garden programs that drive basket size through spring and summer.
Gifts & Floral Accessories
Vases, planters, candles, cards, gift baskets, chocolates, and décor — cross-merchandised accessories that combine with flowers and gifts to increase basket size.
Floral Care & Merchandising
Floral food, preservatives, floral foam, displays, fixtures, packaging, and care solutions engineered to extend freshness and merchandise the section beautifully.
Everyday Floral ProgramsDrive repeat sales with affordable, beautiful floral solutions.
Holiday & Seasonal SuccessMaximize sales during key floral holidays and seasonal events.
Living Plant GrowthCapitalize on the booming demand for houseplants and gardening.
1,000+Retail buyers & category managers
500+Retail partners & distributors
20+Retail-focused platforms
Brand Previews
Your direct line to retail.
Our core line-up of assets — and the broader Brand Previews network — connects your products with the right buyers, departments, and channels. A better way for brands to get seen.
Store Perimeter
- Floral Departments
- Produce Departments
- Deli & Dairy
- Bakery Departments
- Front-End Checkstands
Center of the Store
- Grocery Aisles
- Health & Beauty Care
- Seasonal Aisles
- Pet Aisles
- General Merchandise
Distribution
- Direct Store Delivery
- Floral Distributors
- Importers & Bouquet Makers
- Redistribution
Other Topics
- Category Management
- Seasonal Programs
- Holiday Resets
- Merchandising
- Funding Brands
Connect with the right buyers
Gain exposure in key departments
Drive consideration and sales
Deliver measurable results
Contract Manufacturing Alliance
Stronger connections. Smarter solutions. Better results.
The Contract Manufacturing Alliance gives brands direct access to a trusted network of growing, sourcing, manufacturing, and innovation partners — making it easier to develop, produce, and scale category-ready floral products and programs.
Powerful assets available to brands for their matchmaking efforts
Growers & Suppliers
Vetted growers and suppliers across capabilities, capacities, and production scales.
Design Studios
Fully equipped floral design studios for short runs, program development, and bouquet testing.
Pilot Programs
Pilot programs to scale assortments and validate before full rollout.
Innovation Centers
Innovation experts and R&D resources to accelerate new floral product development.
Private Labelers
Private-label partners to bring retail-ready floral programs to market faster.
Contract Packagers
Packaging partners for sleeves, wraps, co-packing, and bouquet assembly.
Ingredient & Material Resources
Trusted suppliers of stems, foliage, foam, and floral materials to power your ideas.
Packaging & Formulators
Packaging innovators and formulators to bring your vision to life.
One alliance. Endless possibilities.Let's build what's next. Connect. Collaborate. Create.
The team behind Brand Previews has
Over 100 Years
in the business
A legacy of experience. A future of opportunity.
Four generations of grocery, innovation, brand building & distribution excellence.
Durban Markets
Our story starts in the 1920s with a regional grocery business built on hard work, community, and a passion for good service.
Certified Grocers
We grew alongside the industry as a proud member of certified grocers — contributing to one of the strongest buying and marketing cooperatives.
Global Brands
We partnered with iconic global companies in consumables, merchandising, and shopper engagement.
Emerging Brands
Co-founders and builders of successful brands — taking emerging products from concept to shelf.
Built to Scale
Today we run our own distribution network, helping brands get to market efficiently and everywhere consumers shop.
Retail ExpertsDeep expertise across every retail channel.
Brand BuildersProven success developing and scaling winning brands.
Distribution PowerOur network. Your advantage. National reach, local touch.
Relationships That LastBuilt over decades. Focused on the future.
Building a stronger floral industry. Together.
Key trade associations & trade shows.
Uniting professionals across the cut-flower, plant, and gardening sectors to promote innovation, growth, sustainability, and a stronger tomorrow for floral.
Cut Flowers & Floral
Quality. Freshness. Design.Society of American FloristsAFEWF&FSAASCFGFloral Marketing Fund
Plants & Garden
Living. Growing. Sustainable.AmericanHortNational Garden BureauGarden Centers of AmericaPLANET
Sourcing & Supply
Global growers & importers.Certified American GrownFair Trade FlowersWUP FloralRainforest Alliance
Leading trade showsInternational Floriculture ExpoAmericanHort CultivateSAF Annual ConventionWorld Floral ExpoTPIE
Retail Formats (Channels)
Connecting brands to retail distribution.
The Contract Manufacturing Alliance helps brands, retailers, and growers navigate retail channels by aligning the right floral products with the right formats for growth.
Mass Merchandisers
- Walmart
- Target
- Costco
- Sam's Club
- BJ's
Grocery Retailers
- Kroger
- Albertsons
- Publix
- Ahold Delhaize
- H-E-B
Garden & Home
- Home Depot
- Lowe's
- Garden Centers
- Nurseries
- Hardware
Floral Distribution
- Floral Distributors
- Wholesale Florists
- Bouquet Makers
- Importers
E-Commerce & Digital
- Amazon
- Walmart.com
- Instacart
- DTC Flower Delivery
- Subscriptions
Coast to coast
Core customers in all 50 states.
We list the customers that are prime for your launch efforts — state by state. We have the channels, the relationships, and the distribution power to put your brand in front of buyers everywhere consumers shop.
50States covered
100+Years of combined experience
8Retail channels served
1923Building ever since
Introduce your brand
Bringing a new product to the floral department?
Send your category, program, target banners, and current pilot status. The brand-preview team responds with a section-fit read and a clear path to placement.